New Look, New Home, Same Ambition: A Bold New Chapter for Getting Clean
Getting Clean is celebrating two major milestones in 2026.
The Leeds-based social enterprise that has helped transform the lives of over 150 people who have experienced issues with drugs and alcohol, has unveiled a striking rebrand and now has a home to call its own. This marks the beginning of an exciting new chapter in its remarkable story.
What started as a grassroots recovery project only four years ago has grown into a thriving business with a simple but powerful idea at its heart – selling soap to create opportunities for people to rebuild their lives. From its simple start Getting Clean now has eight employees and as of 2026, its own dedicated premises in Armley.
For founder Chris Sylvester, the latest developments are about much more than growth.
“This isn’t just about selling more soap,” he said. “It’s about changing lives.
Getting Clean founder Chris Sylvester
“We’re creating more opportunities for people in recovery to discover what they’re capable of. Every step we’ve taken has been driven by the belief that people do not just recover. They grow and they contribute, when they’re given the right support”.
Chris explained what was behind the new brand identity: “Selling at craft fairs and farmers’ markets is great. But the more soap we can sell, the more people we can help. We want to compete in the mainstream retail market. We want our soap to be a nationally recognised brand. We want it to be available in high street shops and supermarkets”.
The branding project was undertaken with support from Rosie Dunne and is overseen by Getting Clean’s Creative Manager, Will Burroughs.
Chris continues: “We worked hard on getting this rebrand right and we know it will help us achieve our aims. It’s modern, fun, tongue-in-cheek and it challenges stigma too. It means we can attract new customers and still stay loyal to our social mission”.
Over the years, countless people have got in touch with Getting Clean, feeling isolated, anxious or uncertain about their future. Many have gone on to develop new skills, secure employment, build friendships and become positive role models for others beginning their recovery journey.
The move into a dedicated production facility is a visible sign of Getting Clean’s success.
The new premises provide space for increased manufacturing, training and community activity, while creating new opportunities for people in recovery to gain valuable work experience and employment.
“We want people to see recovery differently,” said Chris, “recovery isn’t just about stopping something. It’s about starting something. It’s about building a life, finding purpose and discovering opportunities you never thought were possible. This new chapter is proof of that.”
With a new brand, a new home and an unwavering commitment to supporting people in recovery, Getting Clean’s future looks brighter than ever.
More about Getting Clean:
Getting Clean was established by people with lived experience of addiction who understood first-hand the challenges of rebuilding confidence, purpose and identity after alcohol and drug problems. Through soap-making, volunteering, training and peer support, the organisation has created a pathway for people to reconnect with their communities and move forward in recovery.